plug-in website copy

You’re nearly there! Doing incredible things in your business — and you’re working hard on your website copy. But SEO? Engagement? Audience retention? Conversion? You’re really not sure. So how about plugging in some professional copywriting support that will maximise the potential of your website words?

Whether you need help reworking copy for a template, or you want a critical review of the copy you’ve written, I can plug in and support you. Without crafting from scratch, it’ll be easy going on your budget, too.

Work with me, and I’ll help you discover the words your website deserves.

let’s delve into my plug-in website copywriting services

for ambitious businesses, brands & individuals who want to unlock the power of words

  • Whether you have a template to rework your copy into or want to rewrite some existing copy, I can support you by rewriting and reworking what you have.

    This is an ideal ‘in-between’ service. If you need more than editing but you’re not wanting to rip things up and start from scratch.

    Work with me and achieve copy that is

    • search engine optimised (SEO)

    • engaging for your audience

    • conversion-focused

    • goal-orientated for your (new) website

    Suitable for

    • website template fill-ins (using your original copy)

    • copy you have written but you’re not fully happy with

    • rewrites of existing web copy

    Prices for semi-custom web copy start from £300 per page of copy (350-500 words).

  • Envision how your copy will flow across your site with an information architecture you can work from.

    Words for your website are all well and good. But if you don't know how it works across your site, it can all get mixed up and lose its impact.

    Let me create a wireframe for you. This service is perfect for anyone who wants to structure their web copy - helping them write (or rewrite) it.

    Your wireframe will have

    • key details on how to structure your copy

    • hero text prompts

    • heading space

    • body copy space

    • buttons & CTAs

    You will receive a template you can use - or directly edit (if you use Canva).

    Prices for wireframes start from £300 per page of copy (350-500 words).

  • And editing, enhancing & SEO-ing service, Work with me to ‘spruce up’ your copy and content. This service is perfect for anyone who has written their own copy or content but just needs support optimising it.

    Pass your words over to me, and I’ll make sure they are:

    • grammatically accurate

    • well-structured so it's easy to read

    • engaging your audience

    • geared around any conversions/ content goals

    • SEO (search engine optimised) - including keyword placement, header tags, image alt tags, title tag & meta description

    Prices start from £165 per page (350-500 words).

  • Whether you want to review your SEO strategy, get some initial ideas on how your web copy should be structured or want to chat over your new website plan, my strategy sessions are here to help you untangle your biggest website copywriting conundrums.

    Learn more & book your session here

need web copy written from scratch?

“Zoe was so wonderful to work with in getting my business website content spruced up. She brought a perspective that I could have never brought on my own, and I know it's going to impact my business in a big way. If you are contemplating the value of a copywriter, I promise that it's worth the investment, and definitely go with Zoe. She will take your business to a whole new level.”

— Chelsey Burr, Torrent Counseling

✓ search engine optimised

Do you want to show up on Google for all the right things? From initial keyword research to strategic (never spammy) keyword placement, I write and format copy that ranks on Google — so rest assured, you’re off to a great start with SEO.

✓ goal-orientated

What do you want to achieve? What do you want your ideal clients to do? What are your business goals? What are your marketing goals? How does it tie together? I want to understand the bigger picture to create conversion-focussed copy that does what you need it to do.

✓ vip experience

Working with me is fun, exciting and often a big moment for my clients — as they’re finally embarking on the investment their business deserves. But a big part of the experience, too? Feeling calm, informed and confident at every stage — you’re in (very) good hands.

let’s find your web copy confidence

Give your words the attention they deserve.

trusted by

  • Ashworth Architects logo

    Ashworth Architects - Architect Studio in Dorset

    web copy & article writing

  • Tori Dawson Doula & Birth photography

    Tori Dawson - Doula & Birth Services

    wireframes, editing & social content marketing

  • The Children's Dietitian logo - cpywriting

    The Children's Dietitian - Infant Feeding & Nutrition

    Web copy & strategy calls

  • Tongue Tie Centre copywriting

    Carmelle Gentle, The Tongue Tie Centre & related - Independent Midwife & Tongue Tie Specialist

    Web copy & VIP days

  • Rockabye Hub - Tongue Tie, Reflux & Infant Feeding

    Web copy

  • The Baby Stages - Lactation & Tongue Tie Specialist

    Web copy

  • Dr Bettina Hohnen - Clinical Psychologist

    Web copy

  • Jennifer Lindberg Studios - Black & White Portrait Artists

    Wireframes, editing & enhancing, SEO

  • Purple Lime Merchandise - Online Retailer

    Ongoing social media content

  • The Events Company - Events Management

    Web copy, editing & enhancement, SEO, case studies, blogs

  • Myers La Roche - Optical Business Consultancy

    Case studies, articles

meet Zoe

a strategic website & seo copywriter

who loves to give driven business owners, brands and ambitious individuals the words — and the strategy that underpins those words — that they need to step forward, stand out and do incredible things.

learn more about me

faqs

  • Great, if it’s words — and content strategy — for your business, I will be able to help.

    From one page of sales copy to ongoing blogs and social content, browse my other copywriting and content marketing services.

  • A touchy question for a copywriter… I joke! I’m actually not against AI copywriting tools, and I think they have a purpose in many places. But not in my custom web copy. This web copy is written by a human, with real human lived experience for other humans.

    However, occasionally, I may ask ChatGPT to help me understand something. Give me prompts or suggest an alternative word. I see AI as an assistant, helping me out — but it never ever writes your copy.

  • It is me, Zoe, who writes your custom web copy. I create the strategy, guide the message and write those words. I don’t outsource any of that.

    However, I do have a small team who supports me with proofreading, editing and SEO. This means I do what I’m best at and then let other experts feed in — so you get the very best of each aspect.

    You’re not supposed to do everything alone, are you?

  • Oh no! That would not be fun. If this ever happened, we’d work through it together until you were happy. I’ve actually never had an unhappy client because I’ll always find a solution.

    I am fully insured and have full terms & conditions here — so everything I do is ‘legit’.

  • Yes! If you’re interested in a payment plan, just let me know. I also accept payment by credit card.

  • Yes! If you’re a new client, I can write one-off pages from £800.

    Existing clients (who I have written for) can access lower rates.

  • Yes - check out my budget-friendly options here.

  • It’s always great if you do. If not, I can happily recommend website designers I trust (and love!).