custom website copy

Your words are so powerful. But in your business — and across your website — they feel lost. Muddled up in a mixture of passion, overwhelm and just not knowing what’s best, you feel mediocre. You have so much to offer. So much potential. Yet your words say otherwise.

Enough is enough. You’re ready to shake things up, and grasp the web copy that reflects who you truly are - and all the wonderful things you have to offer.

Discover my custom website copywriting packages below.

 
 

The Everything

  • Exciting times - you’re having a new website or a full rebrand. It’s time to elevate your copy to those high standards.

    Work with me to clarify your messaging, hone your brand voice and achieve purpose-driven copy across your whole site.

  • We kick off with a 90-minute ‘what words’ workshop where we delve into everything from your target audience personas to brand voice.

    Then, I go away and start assembling your copy!

    You’ll receive:

    • Messaging, brand voice, tone direction & website strategy guide

    • Home page copy

    • About page copy

    • Services page copy

    • Specific sales page copy

    • How we work (processes) page copy

    • Portfolio/ case studies overview page copy*

    • Blog overview page copy*

    • Contact page copy

    • Any headers/ footers copy

    • SEO starter kit (worth £440)

    *or similar overview pages such as ‘News’ or ‘PR/ Media’

  • Will your copy be written so your audience can find you on Google?

    Yes, of course.

    All web copy includes:

    • Keywords

    • Header tags

    • Title tags & meta description

    • Any alt tags required

  • A business or brand that wants to achieve great copy that flows across their whole website, attracts and engages their audience - and drives conversions.

  • Here’s how we’ll work together

    • Get in touch to tell me you’re interested in my web copywriting service

    • We’ll arrange a short call (15 mins) to discuss

    • Then, I’ll send you a proposal covering everything you need (and any options you have)

    • You’re happy to go ahead? Brilliant! Let’s go!

    • First, we do the ‘what words’ workshop

    • From this, I’ll go away and start cooking up your copy

    • Receive your web copy mocked up as a website (PDF) so you can visualise the flow

    • You’ll also receive your web copy in a word document (or have it uploaded to Google Drive, if you prefer) so you can easily feedback on any changes/ edits/ tweaks

    • We will also book in a feedback session (on Zoom - takes about 30 mins)

    • I’ll make any tweaks and will send you your final version. How exciting!

  • More pages needed!

    This package costs £2350 for everything listed above.

    But if you need more (like… more pages of copy!) then I charge £380 per extra page of copy (of average 500 words).

    Copy management needed!

    If you want me to handle the copy input with your web developer/ designer, just let me know.

    I can happily look after everything (so you’re not going back and forth). This means your website builder can lean on me when queries and tweaks come up during the copy inputting process.

    Copy management from £380.

  • This package starts from £2,800.

 
 

The Essentials

  • Make sure the key pages on your website have focussed copy that clearly communicates your message and nurtures your audience towards your goals.

    Work with me to elevate your copy across the important pages - home, about & services.

  • We kick off with a 90-minute ‘what words’ workshop where we delve into everything from your target audience personas to your tone of voice.

    Then, I go away and start assembling your copy!

    You’ll receive:

    • Messaging, brand voice, tone direction & website strategy guide

    • Home page copy

    • About page copy

    • Services page copy

  • Will your copy be written so your audience can find you on Google?

    Yes, of course.

    All web copy includes:

    • Keyword research

    • Header tags

    • Title tags & meta description

    • Any alt tags required

  • A business or brand that wants to achieve engaging and purpose-driven copy that communicates their message across their key web pages.

  • Here’s how we’ll work together

    • Get in touch to tell me you’re interested in my web copywriting service

    • We’ll arrange a short call (15 mins) to discuss

    • Then, I’ll send you a proposal covering everything you need (and any options you have)

    • You’re happy to go ahead? Brilliant! Let’s go!

    • First, we do the ‘what words’ workshop

    • From this, I’ll go away and start cooking up your copy

    • Receive your web copy mocked up as a website (PDF) so you can visualise the flow

    • You’ll also receive your web copy in a word document (or have it uploaded to Google Drive, if you prefer) so you can easily feedback on any changes/ edits/ tweaks

    • We will also book in a feedback session (on Zoom - takes about 30 mins)

    • I’ll make any tweaks and will send you your final version. How exciting!

  • More pages needed!

    This package costs £1,360 for everything listed above.

    But if you need more (like… more pages of copy!) then I charge £380 per extra page of copy (of average 500 words).

    Copy management needed!

    If you want me handle the copy input with your web developer/ designer, just let me know.

    I can happily look after everything (so you’re not going back and forth). This means your website builder can lean on me when queries and tweaks come up during the copy inputting process.

    Copy management from £380.

  • This package starts from £1,375.

 
 

The One-pager

  • Whether you need sales-driven copy for a new landing page or you want a new product page writing, I’m here to help you.

    This copywriting service is perfect for those who need the odd page writing up - simple as that!

  • A 20-minute discovery call

    Your page of web copy!

  • Will your copy be written so your audience can find you on Google?

    Yes, of course.

    All web copy includes:

    • Keyword research

    • Header tags

    • Title tags & meta description

    • Any alt tags required

  • A business or brand that values the difference great copy can make to the success of a web page.

  • Here’s how we’ll work together

    • Get in touch to tell me you’re interested in my one-pager web copywriting service

    • Tell me what page it is - and give me as much detail as you can

    • If I need more info, I may suggest we do a discovery call

    • Then, I’ll send you a quote to confirm

    • You’re happy to go ahead? Brilliant! Let’s go!

    • We’ll book in a call (if needed) to go over the copy goals

    • I’ll go away and start cooking up your copy

    • Receive your web copy mocked up as a website (PDF) so you can visualise the flow

    • You’ll also receive your web copy in a word document (or have it uploaded to Google Drive, if you prefer) so you can easily feedback on any changes/ edits/ tweaks

  • A page of copy starts at £480 for 500-words (ish).

    If you need more, then let me know - I’ll quote for you before we start.

  • A single page of web copy starts from £600.

  • What if you’ve already written my web copy - and I just need an extra page or two?

    I’ve got you! Send me an email and I’ll give you a quote based on the fact that you’re already one of my lovely clients.

let’s delve into my website copywriting services

for ambitious businesses, brands & individuals who want to unlock the power of words

  • Words you can call your own. When you work with me on your web copy, you’ll be getting words crafted from the ground up.

  • Is being found on Google an important part of your marketing strategy? Then, your web copy is your foundation of great search marketing. I love SEO — not just ‘cos I’m some kind of SEO nerd — but because knowing how it works can have an amazing impact on how your website ranks. Hello, more traffic! Hello, more leads! Hello, more business!

    From keyword research to keyword placement, headers tags and meta descriptions (those bits of text you see on Google search), I handle it all — with best practice applied, always.

  • Writing words is one thing. Words for a website is another. Understanding how your website works — and its place within your business and marketing strategy — is vital to anything I create.

    When you work with me on your website copy, expect more than just words. You’ll have an in-depth wireframe that shows exactly how the words work with your design and website interface.

  • Web copy isn’t just words on a page. Web copy is living and breathing on a website - and combines with design to act as a vital tool for your business.

    When you work with me, you’ll receive your web copy as a visual wireframe — so you can visualise how the words come to life on your website (before they go on it). Not only does this make things super easy for you, but website designers love my approach, too. They say it makes the design process so much smoother. Win, win!

  • How do you inspire your audience to take action? While sticking a button with some text in can work to a certain extent, my approach is more ‘nurturing’ than that.

    When I work on your web copy, I’m all about nurturing your prospects to click that button, which means giving them the right level of information at the right time. And those CTAs will then take off.

  • People buy from people. I bet you’ve heard that old marketing cliche a million times. But it’s so true. You have to feel it. Get it. Know the experience of your ideal client — that’s when you’ll align and easy (read: everyone truly benefits) business happens.

    Your web copy should be full of the things that make you, you (your team, your team,; your business, your business), and there will always be a very real human — personal — story underneath that. It’s my job to unearth it.

  • Let’s get practical. You need to input your web copy into your website. Or, your website designer needs to do it. So, every project is handed over with a SUPER easy-to-use Word doc (or Google doc) where you have clear instructions of what goes where.

    I also include basic HTML (header tags, meta descriptions and all that jazz) so your website designer (or you) knows exactly what copy goes where from an SEO perspective, too.

  • You’ll have so much fun deep diving into your website copy project with me. Before I even write one word. From understanding your goals to getting to know your audience, we spend a dedicated 90 minutes going through all the vital things I need to know to make sure your web copy works so hard for you.

  • Web copy that’s spot on first time around? It happens! But most the time, you need to feedback — and that is absolutely okay. It’s why I offer 2 rounds of revisions to make sure you’re totally happy with it. We’ll sit down (on Zoom) and go through any amendments, feedback and concerns you have — and then I’ll put them right for you. Editing is part of the process, and it’s all about making it enjoyable so you feel confident to submit your changes and receive final web copy you fully love.

    You’ll also receive initial concepts for your copy before I get to work - so you can be reassured I’m on the right path before the project begins.

  • Once your web copy is live, I’ll review it to make sure it’s formatted correctly - and working just as it should

  • Brand guidelines are not just your logo, colour codes and branding collateral. So much more than the visual, your brand guidelines should include everything from your core message and values through to your tone of voice.

    When you work with me in The Everything package, you’ll not only receive web copy, but you’ll have a blueprint for how to use your words across everything from email to social media.

  • When you choose me as your copywriter, rest assured it is me writing your words. I create the strategy, design how the copy will function on your website and bring it to life.

    However, I do have a lovely team that supports me — from proofreading to SEO. I choose these people to work alongside me so I can focus on the bit I love (crafting the words you deserve and strategy to underpin them), while they focus on the other important elements — like grammar, syntax and SEO.

need a custom web copy package?

That’s absolutely fine! Get in touch. Let me know your brief - we can go from there.

Custom web copy starts from £650 for one page - ideal for one-off sales pages, landing pages or page rewrites (like revamping your services page).

“My eyes were truly opened in this process, I reached out to Zoe, she took the time to understand me, my work ethic, what I was passionate about and most importantly my voice! My web copy is simply amazing and even made me cry when I first read it.”

— Emily Whalley, Fox and The Moon Infant Sleep Services

who is custom web copy for?

the essentials

You’re confident in your core message. Perhaps you’re a business refreshing your website. Having a redesign. Embarking on something new! You realise how powerful the words on your website can be — and you’re ready to take the next step to web copy confidence.

You’ve perhaps ‘made do’ for a while. Your words are okay but just not you. But your business is thriving and to take the next step, you need website copy that truly reflects who you are and your value to your ideal clients and customers.

the everything

For the business about to do amazing things! Perhaps you’re stepping out brand new, or shaking things up. Whatever it is, you’re about to do big things. And you know that your message — and your words that bring this message to life — are fundamental to your communication. So, new business, new venture, new direction, new website, rebrand, big launch — whichever category you fit into, you know that investing in your words is key to succeeding..

This all-encompassing words experience is for you if you’re excited and ready to feel utterly confident. After all, you won’t just have website copy, you’ll have brand guidelines to guide you and SEO support that goes further than the copy on your website.

(and who is it not for — because it isn’t for everyone)

Custom web copy isn’t for everyone. If you’re starting out or your budget doesn’t match, this service isn’t for you. I’d never want you to invest in something that’s not financially viable or appropriate for your business. But I am still here to help.

Check out my plug-in copywriting services. You can still get professional copywriting support within a smaller budget, unlocking the valuable input you need to take the next step.

your experience

It’s designed to be easy, enjoyable and exciting. Trust in a simple process where you’re looked after from the very beginning through to the part where you’re ready to publish your website. Here’s what happens when you work with me.

  • Are you thinking custom web copy sounds right up your street? Let’s have a discovery call and talk about your project.

    During your discovery call, you will learn more about me, my expertise and what you’ll get when you work with me. It’s also my opportunity to learn more about you, your business, your project, and how I can best help you.

  • After your discovery call, you’ll receive a proposal - detailing your project, costs and how it will work.

  • You read the proposal, and you’re so excited to get started! Send me an email to let me know you’d like to go ahead - and I’ll get you booked in.

  • Before we do anything, we’ll sit down and do the What Words? Workshop. This strategic deep-dive allows us to get 'under the skin' of your website goals.

    During the workshop, we will define your messaging, brand voice and SEO - helping you have a clear copy strategy going forward.

  • After the workshop, I will craft your topline web copy - so you can approve the key details before we add the nitty-gritty.

    If you’ve booked in for ‘The Everything’ package - this is where you’ll receive your brand guidelines too.

  • Once we’re happy with the initial concepts, I will go away and write your web copy. This part takes 2-3 weeks - so just sit back and relax. It won’t be long until you’re reading your new web copy.

  • You get the email you’ve been waiting for. Your words have arrived - and it’s time to sit down, grab yourself a cuppa (of coffee or a glass of vino) and truly immerse yourself in the copy.

  • Receiving your web copy is full of so much emotion! And while you’ll love most of it, there will be parts that need fine-tuning or changing. That’s totally okay and normal - and it’s why I have 2 rounds of video call revisions built into every project.

    Once we’re in the project, I’ll guide you through the feedback process - so you’ll know exactly what best to do.

  • Time to fly, web copy! At this point, we’ve finalised your web copy and you’re feeling super confident.

    Hand it over to your web designer or take the reigns yourself. Either way, we will make sure you’re ready to implement your new copy.

  • It’s not quite goodbye yet. Once you’ve uploaded your new copy, let me know. I’ll go over it and check that it’s formatted correctly (for SEO and your user experience), that all buttons work, and everything has gone over just as I planned.

    I’m with you to the end - and I want to see your copy live and kickin’.

visualise your web copy with custom wireframes

Envision how your copy will flow across your site with an information architecture you can work from.

Web copy in a Word document? It serves a purpose - it’s easy to copy and paste from.. But it doesn’t bring to life how your web copy will actually work. That’s why every web copy project I do is presented in a wireframe - so you can understand how your copy works with your design.

(Don’t worry, you’ll receive a classic Word/ Google Docs document, too. )

✓ search engine optimised

Do you want to show up on Google for all the right things? From initial keyword research to strategic (never spammy) keyword placement, I write and format copy that ranks on Google — so rest assured, you’re off to a great start with SEO.

✓ goal-orientated

What do you want to achieve? What do you want your ideal clients to do? What are your business goals? What are your marketing goals? How does it tie together? I want to understand the bigger picture to create conversion-focussed copy that does what you need it to do.

✓ vip experience

Working with me is fun, exciting and often a big moment for my clients — as they’re finally embarking on the investment their business deserves. But a big part of the experience, too? Feeling calm, informed and confident at every stage — you’re in (very) good hands.

let’s find your web copy confidence

Give your words the attention they deserve.

trusted by

  • Ashworth Architects logo

    Ashworth Architects - Architect Studio in Dorset

    web copy & article writing

  • Tori Dawson Doula & Birth photography

    Tori Dawson - Doula & Birth Services

    wireframes, editing & social content marketing

  • The Children's Dietitian logo - cpywriting

    The Children's Dietitian - Infant Feeding & Nutrition

    Web copy & strategy calls

  • Tongue Tie Centre copywriting

    Carmelle Gentle, The Tongue Tie Centre & related - Independent Midwife & Tongue Tie Specialist

    Web copy & VIP days

  • Rockabye Hub - Tongue Tie, Reflux & Infant Feeding

    Web copy

  • The Baby Stages - Lactation & Tongue Tie Specialist

    Web copy

  • Dr Bettina Hohnen - Clinical Psychologist

    Web copy

  • Purple Lime Merchandise - Online Retailer

    Ongoing social media content

  • The Events Company - Events Management

    Web copy, editing & enhancement, SEO, case studies, blogs

  • Myers La Roche - Optical Business Consultancy

    Case studies, articles

meet Zoe

a strategic website copywriter & SEO marketer

who loves to give driven business owners, brands and ambitious individuals the words — and the strategy that underpins those words — that they need to step forward, stand out and do incredible things.

learn more about me

faqs

  • Great, if it’s words — and content strategy — for your business, I will be able to help.

    From one page of sales copy to ongoing blogs and social content, browse my other copywriting and content marketing services.

  • A touchy question for a copywriter… I joke! I’m actually not against AI copywriting tools, and I think they have a purpose in many places. But not in my custom web copy. This web copy is written by a human, with real human lived experience for other humans.

    However, occasionally, I may ask ChatGPT to help me understand something. Give me prompts or suggest an alternative word. I see AI as an assistant, helping me out — but it never ever writes your copy.

  • It is me, Zoe, who writes your custom web copy. I create the strategy, guide the message and write those words. I don’t outsource any of that.

    However, I do have a small team who supports me with proofreading, editing and SEO. This means I do what I’m best at and then let other experts feed in — so you get the very best of each aspect.

    You’re not supposed to do everything alone, are you?

  • Oh no! That would not be fun. If this ever happened, we’d work through it together until you were happy. I’ve actually never had an unhappy client because I’ll always find a solution.

    I am fully insured and have full terms & conditions here — so everything I do is ‘legit’.

  • Yes! If you’re interested in a payment plan, just let me know. I also accept payment by credit card.

  • Yes! If you’re a new client, I can write one-off pages from £650.

    Existing clients (who I have written for) can access lower rates.

  • Yes - check out my budget-friendly options here.

  • It’s always great if you do. If not, I can happily recommend website designers I trust (and love!).