“The final copy for my website is quite simply outstanding, and beyond anything I could have anticipated. I read through it with joy, delight and complete dismay at how she'd captured my voice, the business and the minds of my customers so well.”
Lucy Upton - The Children’s Dietitian
about Zoe - website & SEO copywriter
Hello. I’m Zoe
website & seo copywriter.
Ever since I can remember, I’ve been about falling in love with your words. Getting lost in a novel. Devouring the words of non-fiction books. Curling up with my favourite magazine (is that retro?!). Learning, understanding, empathising. Feeling those words - and the wonderful impact they have on us, as human beings.
But I know that not everyone feels this way with words. For some, words can be A LOT. A headache. Another muddle. Another stress. Another task on your to-do list, that you’ll never get around to.
Yes, you’re incredible at what you do - but words aren’t your thing.
So, with a strong background in marketing - and a LOVE for words (did, I mention, I love words!? I did? Sorry - ha.) - I now plan, design, curate, and write copy & content for lovely people, just like you.
I give ambitious businesses, brands & individuals the words - and the strategy that underpins those words - to achieve amazing things.
meet your copywriter
Dive into my copywriting expertise & approach. It’s a handy summary for deciding if I’m the right copywriter for you.
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Writing words is one thing, but if I’m gonna bring your website to life, you gotta know I get how websites best work. I’m not talking just the techy bits - but the consumer psychology behind every bit of wording, every call to action, every headline and where it goes. Yep, I am a website strategist as well as a copywriter because when I’m writing for your website, I’m thinking of how your words are going to work - and that means with design, marketing strategy, sales strategy, SEO and the lot.
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Oooh, that rhymes. If I’m gonna write copy — or content — for you, then I have to know how SEO works. I’m not just talking about the basics, I’m talking about the holistic overall stuff (in other words, how SEO fits in your marketing strategy) but also your techy bits in the background that work so hard. Where your keywords go. What keywords! Meta descriptions, title tags, alt tags. Great quality copy or content that Google will nom nom nom up and spit out to your audience.
My SEO brain comes right with me on every project - so rest assured, you got SEO covered.
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Sometimes, when I talk about website strategy and SEO, it all sounds a bit dull. But a HUGE part of me is just writing words that humans (your humans, your ideal clients and customers) will love. Storytelling brings your business alive in the minds of the people who matter.
Being empathetic is a huge part of what I do - I need to feel what’s right for your audience and nurture them towards your goals.
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Continuing on from above, robotic is just NOT my thing. And while I’m not writing this to bash AI (ChatGPT, you little bleep), and I’m certainly not against it supporting you, as a copywriter I’m VERY big on being very real, very human and savouring the beauty of human authenticity & creativity.
Don’t get me wrong, AI is good. But it’s still a robot and I’m a human - a human that definitely connects you with your humans.
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I started off in the wonderful world of marketing - and learnt so much. It was a deep-dive into everything from Google (I even visited their HQ once!) to PR, events & more.
But all during this time, there was one thing that stood out to me. It was writing! I loved it. And y’know, it’s a bit cringe to say this but I loved the impact my words had on people. What d’ya know? My words worked - and the proof was in the pudding.
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A big thumbs down to overly pushy sales copy and fear-mongering content. If you’re working with me, we’re creating stuff that does real good. I love working with businesses that genuinely wanna help, enrich the lives of others AND make a fabulous living from a thriving business.
What I mean by this? My approach is always to treat every project with kindness, respect & empathy for your audience - making sure you get people knocking on your door that you can truly support.
“I reached out to Zoe, she took the time to understand me, my work ethic, what I was passionate about and most importantly my voice!! My web copy is simply amazing and even made me cry when I first read it.”
the wonderful people I work with
I’ve had the privilege (and so much fun!) to work with some fantastic businesses and industries over the years.
• Independent midwives
• Tongue tie practitioners
• Paediatric dietitians
• Birth workers & doulas
• Lactation consultants, breastfeeding counsellors & IBCLCs
• Infant sleep consultants
• Coaches
• Therapists
• Dietitians
• Midwives
• Architects
• Interior designers
• Photographers
• Events companies
More about me? Well, if you’re still reading - I’m impressed. You like to do your homework and I love that. So let me share a little more about myself.
I’m a bit of a cliché, really. A lover of cheese, wine (sauv blanc, please), my beautiful bumbling black labrador, family time, books, radio 2, flat whites, voice notes and terrible Netflix shows that are utter trash. A classic extroverted introvert and someone who values time alone with their family… but wants to feel excited by adventure.
I’m also someone’s mummy. It’s incredible but bloody hard sometimes. However, when I do what I do (this right here), I always feel like me. And that’s something I’ve realised is super important since having my little boy..
the fun stuff
By doing what I love, I can make a real difference — and impact — to incredible businesses, led by incredible people.
I’m talking about the businesses stepping forward. Being bold. Ambitious. And confidently adopting a voice, message and positioning that elevates them in their industry.
You deserve to become the obvious choice.
