“For so long I have been trying to put what I do into words that would be easily read by my prospective clients and Zoe is the best money I have ever spent for my business.”

Meet Emily Whalley,

owner of The Fox and The Moon.

An incredible Instagram presence. Engaged followers. An audience that genuinely lived for Emily’s social content. Fox and The Moon is an established infant sleep consultancy business, with a clear market positioning and an exciting growth plan. With so much success already achieved, Emily approached me to bring her web copy in line with where her brand was heading. And that was only the beginning!

I now regularly write and create content for Fox and The Moon - as well as continually write website copy for this growing business. I am so happy to call Emily one of my lovely retainer clients.

Discover this web copy project

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Discover this web copy project 〰️

Fox and The Moon website copy sample

The website copy project

Emily hired me to write Fox and The Moon’s website copy - covering her home page, about page and services page.

  • • Wireframed web copy - showing the information architecture of each web page (and how the copy flows across it)

    • SEO-tagged web copy within a Word document, written in HTML for easy input into the new website

  • • Clarify brand messaging & positioning as an expert in the industry

    • Attract & engage an audience that aligned with Emily’s values and beliefs regarding infant sleep, infant behaviour and a holistic approach to baby sleep & wellbeing.

    • Drive conversions for key services

    • Improve SEO

  • Emily’s business had grown fast - and she had a lot of success on Instagram. Her brand, Fox and The Moon, had morphed into something unique, special and courageous - however, her existing web copy was a bit ‘meh’. What I mean by this, is it didn’t really reflect what Emily was doing now - and the value she could deliver. So an update was needed - some pro website copy that would bring in everything that Emily’s brand was known for. Yes, on Instagram, it was loud and clear - so it was now time to reflect this on the website.

  • A seamless website launch - with wireframed copy, copy packaged up, SEO’d and ready to go over to the designer in preparation. The copy helped the designer map out a design that was messaging-informed.

    Fox and The Moon continues to be a thriving business - and now has a wonderful place for prospective clients to land, browse and convert.

    Emily hired Zo Connected to look after lots of her wonderful content - and I now produce social media posts for Fox and The Moon every month as well as support with ongoing website copy and content projects.

  • “I’m not sure where to even start with Zoe. Before her I wrote my own copy and genuinely didn’t understand why I’d need a copy writer or what one even could offer to my business.

    My eyes were truly opened in this process, I reached out to Zoe, she took the time to understand me, my work ethic, what I was passionate about and most importantly my voice!! My web copy is simply amazing and even made me cry when I first read it.

    For so long I have been trying to put what I do into words that would be easily read by my prospective clients and Zoe is the best money I have ever spent for my business. Thank you!”

A sample of the words I wrote

“I know you want sleep. As an exhausted parent, you’d sell a kidney for it. And in this quick-fix world, you want to solve your sleep problem, pronto. Again, I get it - you're desperate. But this is what the sleep training industry thrives off. Instead, I give you the resources, education and support you need to work towards normal and healthy infant sleep.”

“Mothers feeling like they've failed at breastfeeding. Parents leaving hospital with PTSD after a traumatic birth. So much like this impacts sleep - and lives, full stop. I want to be part of the conversation that puts it right.”

Want to read more? Head over to Fox and The Moon’s website to see my words live ‘n’ kickin’.

Fox and The Moon social content

Did you know I also create regular social content for Fox and The Moon? And support the lovely Emily with web copy and content writing. Have a nosey here.

Am I the website copywriter for you?

Check out my web copy services here. You can learn about how it works, what to expect - and yes, I’ve even got pricing on there.

Ready to get going now?