“Wow, Zoe, what can I say? Thank you for your time, patience and expertise. It was a pleasure working alongside you. You totally got me and what my business is all about.”
Meet Siobhan O Shea,
owner of The Baby Stages.
With exciting plans to open a new clinic in Sligo, Siobhan knew a professional new website was needed, Tasha Dobie was the web designer for the job, and the wonderful Tasha referred Siobhan to me - as we’d worked in partnership on various projects, so together we could bring this website alive.
Siobhan’s brief was clear. Yes, she needed to convey a clear message, clarify her services and convert prospects into clients. But she also needed to build up a rapport and transmit her brand values and (kind, caring) personality. Potential clients - mums, new mums, mum-to-be and their babies - would need to feel safe, secure and relaxed under Siobhan’s care. Read on to learn how I achieved these goals for The Baby Stages.
Discover this web copy project
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Discover this web copy project 〰️
The website copy project
Siobhan hired me to write The Baby Stages full website copy - home page, about page & services page.
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• Wireframed web copy - showing the information architecture of each web page (and how the copy flows across it)
• SEO-tagged web copy within a Word document, written in HTML for easy input into the new website
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• Clarify service messaging - what’s on offer and to whom
• Attract and engage an audience of mums, new mums and pregnant people.
• Convert prospects with a free initial consultation
• Improve SEO as a secondary goal - as it’s always good to take the opportunity to do so!
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Faye’s business was booming - but the amount of questions that were landing in her inbox was not fun. She also had clients feeling confused and misinterpreting how her clinic worked - and the costs. So, my challenge was to rewrite her services page copy - to help Rockabye Hub’s prospective clients on their 'booking journey' - and reduce the confusion.
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A seamless new services page launch - with wireframed copy, copy packaged up, SEO’d and ready to go over to the designer in preparation. The copy helped the designer map out a design that was messaging-informed.
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“Wow, Zoe, what can I say? You have made life so much easier for me when it comes to content. Thank you for your time, patience and expertise. It was a pleasure working alongside you. You totally got me and what my business is all about.”
A sample of the words I wrote
“Arriving home with your newborn can be one of the most joyous days of your life.
“However, the days ahead can be challenging. As a mother, it is your fundamental instinct to want to feed your baby. So, when your baby is struggling to latch, you're worried your milk hasn't come in, or any other breastfeeding challenges arise, you can feel desperate.”
“Those early weeks at home with a newborn can be full of doubt and worry. But you're not alone. I'm here to provide you with evidence-based and non-judgemental advice on all things newborn care - so you can feel confident and enjoy these precious early moments.”
Want to read more? Head over to The Baby Stages website to see my words live ‘n’ kickin’.
Explore more projects in the baby health & wellbeing industry
I’ve created copy and content for independent midwives, baby sleep consultants, paediatric dietitians, lactation consultants and more.
Am I the website copywriter for you?
Check out my web copy services here. You can learn about how it works, what to expect - and yes, I’ve even got pricing on there.
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